In an increasingly digital world, how much should we be relying on traditional advertising methods?
The truth is, there is no one formula for success. It ultimately depends on which method best fits the needs of your company. When deciding between traditional and digital, why not consider using a hybrid approach?
What is Traditional Advertising?
Traditional advertising refers to marketing tactics that do not take place online. This includes print, billboards, direct mail, and more. It is one of the oldest forms of advertising, so marketers use this method because it’s always been proven successful and reliable. Whether you know it or not, you encounter traditional marketing daily, from your morning drive on the highway to your lunch break at a local sandwich shop.
In traditional advertising, there is usually a commanding call to action that requires nothing else from the audience other than to simply do what they’re told. Traditional advertising is a one-way communication, as the audience only has one option to respond.
This method has evolved throughout the years, but it has remained centered around solving the needs of customers.
What is Digital Advertising?
Digital advertising is a form of marketing that uses the internet to push promotional messages to customers. These include paid social media ads, email marketing, and pay-per-click advertising. This form of advertising has become wildly popular due to technological advances, such as mobile devices and social media.
Marketers have more tools than ever to track, research, and analyze campaign success. Effective digital advertising can seamlessly direct your target customers to visit your website, call your business, or fill out a form.
Unlike traditional advertising, digital advertising has introduced two-way communication. Brands are encouraged to engage more with their audiences through social media platforms. This engagement with future and present customers helps build stronger relationships between a brand and its audience.
Should You Use Both Methods of Advertising?
In short, both forms of advertising are beneficial to your business. When crafting your marketing strategy, don’t rely on only one method! Utilizing both methods can help you reach a wider audience and help your business increase its revenue.