Bella Homes is a full-service builder located in Delray Beach, Florida. Their focus is to create eco-luxury homes that use high-quality materials and incorporate the latest technology. Bella Homes combines beauty and functionality through open floor plans, functional spare rooms, and natural lighting. By incorporating technology into their designs, life is made easier for clients. This also limits their impact on the environment. Bella Homes is efficient, pays close attention to detail, and are wholly dedicated to their clients.
About Bella Homes.
When VUP Media took on Bella Homes as a client, we immediately recognized the need for an overall strategic plan to enhance the company’s digital visibility. There was little website traffic, nominal social media presence, and a lack of SEO ranking tactics. Our team developed a social media and communications strategy to target these pain points, and to enhance their website content and drive traffic to their site.
The end goal was to showcase their brand in an exceptional way which results in an increase of qualified leads. VUP accomplished this by providing them with high-quality content such as photography and videos that properly represent what their brand stands for. For a company that promotes high-quality, they must likewise advertise in a such a manner. We made sure to plan accordingly and take the appropriate steps to achieve their goals.
Before we began developing or posting content, our team first organized a marketing action plan for Bella Homes. This detailed a holistic strategy for the company which included monthly goals, themes, SEO keywords, and blog topics. Each piece of content is purposefully designed with a long-term goal in mind.
- Establish an aesthetic for the brand.
- Revitalize their website by giving it a new look and adding high-quality content.
- Create personas to identify their target audience.
- Obtain high-quality photographs and videos.
- Expand his brand and service area by utilizing SEO keywords.
- Develop a communications strategy that provided blogs, social media maintenance, videos, and advertising of Bella Homes properties.
- Finalize the Bella Homes brand identity.
Website Content Updates
Social Media Marketing
Over time, and as a direct result of our strategic marketing plan, we saw noticeable growth for Bella Homes. Their social media fan base tripled and engagement increased substantially. Visits to the Bella Homes website increased as well, bringing people to the hub of the business.
A Testimonial From Steve Petrucci
The Bella Homes website was originally developed by another company. VUP Media picked up where the they left off and added content updates, new blog posts, and new website features. This content included more images and videos that showed off Bella’s progressive focus on eco-luxury initiatives that they offer as a full-service builder.
Bella Homes Website
VUP Media created the Bella Homes’ blog from the ground up. Before creating a persona and voice that identified Bella as an expert in their field, we learned about their company. After we understood who they are, what they do, and what their goals were, VUP then grasped Bella Homes' brand identity. After this we designed blog topics packed with SEO keywords that increased Bella's website ranking and drove more traffic to their site.