Bella Homes is a full-service builder, serving Delray Beach, Florida, and the surrounding area. Their focus is on creating eco-luxury homes using high-quality materials and the latest technology while limiting their impact on the environment. Open floor plans, functional spare rooms, and natural lighting are how they combine beauty and functionality. Incorporate technology into their designs makes life easier for their clients and limits their homes’ impact on the earth. Bella Homes is dedicated to their clients, efficient, and pay close attention to detail.
About Bella Homes.
When VUP Media took on Bella Homes as a client, we immediately recognized the need for an overall strategic plan to enhance the company’s digital visibility. There was little website traffic, nominal social media presence, and a lack of SEO ranking tactics. Our team developed a social media and communications strategy to target these pain points, as well as a plan to enhance website content and drive traffic.
The end goal was to showcase their brand in a high-quality way, resulting in an increase of qualified leads. We accomplished this by providing them with high-quality content such as photographs and videos that properly represents what their brand stands for. For a company that promotes high-quality it is important for them to advertise in a high-quality manner. We made sure to plan accordingly and take the appropriate steps to see them achieve their goals.
Before we began developing or posting content, our team first organized a marketing action plan for Bella Homes. This detailed a wholistic strategy for the company including monthly goals, themes, SEO keywords, and blog topics. Each piece of content is purposefully designed with a long-term goal in mind.
- Establish an aesthetic for the brand.
- Revitalize their website by giving it a new look and adding high-quality content.
- Create personas to identify their target audience.
- Obtain high-quality photographs and videos.
- Expand his brand and service area by utilizing SEO keywords.
- Develop a communications strategy providing blogs, social media maintenance, videos, and advertising Bella Homes properties.
- Finalize the Bella Homes brand identity.
Website Content Updates
Social Media Marketing
Over time, and as a direct result of our strategic marketing plan, we saw noticeable grow for Bella Homes. Their social media fanbase tripled and engagement increased substantially. Visits to the website increase as well, bringing people to the hub of the business.
A Testimonial From Steve Petrucci
The Bella Homes website was originally developed by another development company. VUP Media was able to pick up where the other company left off with content updates, new blog posts, and new website features that use more images and video to show off the progressive focus on eco-luxury initiatives that Bella Homes offers as a full-service real estate development company.
Bella Homes Website
VUP Media created the Bella Homes’ blog from the ground up. We first worked to understand the who, what, and why of Bella Homes as a company, ensuring we fully grasped their brand identity before creating a persona and voice that identified Bella as an expert in their field. Blog topics were designed to be packed with SEO keywords to increase website ranking and drive traffic.