Handmarks is a start-up direct sales and party planning company that is new to the industry. Consultants and party hosts from this company create personalized jewelry made from recycled silverware. This jewelry can then be “Handmarked”, or stamped, with any significant phrase, name, or date. Handmarks values the success of its consultants and is guided by five principles: Love, Listen, Learn, Lift, and Lead.
When VUP Media took on Handmarks as a client, our first priority was to establish the company’s overall brand identity. Since the company was brand-new, it didn’t have a digital presence nor a website. We created their logo and developed a communication plan which focused on the personas of the buyer and recruitment for potential consultants. From there, we developed a unique voice for their brand to use in social media, blogging, and ad copy.
With a brand identity established, VUP Media then created a strategic plan to build brand awareness and obtain new generation leads. We achieved our goals by creating a recruitment video that introduced who Handmarks is and by reaching out to possible consultants. We also developed Handmarks’ corporate website and social media platforms with the use of high-quality imagery and content. In addition, we helped develop a back-office, or CRM, for their websites. As we progressed, we ensured to keep Handmarks’ values in mind while planning and creating content to continue their growth.
The strategic plan we developed for Handmarks involved bringing brand awareness and establishing a solid digital presence for the company. Our plan provided the necessary key assets and content to Handmark’s brand and website that left room for them to grow and expand in the future.
- Digital presence (web and social)
- Back office
- Communication strategy
- Ad copy
- Content acquisition
- Publish to social media platforms
Social Media Marketing
Since working with VUP Media, Handmarks has seen tremendous growth through social media through success in pay per click campaigns. This led to an increase of consultants to their team and additional products they offer. In the wake of their success, Handmarks expanded their company to Canada, reaching even more buyers and consultants as they continued to grow.
Make your mark
VUP Media helped create Handmarks’ blogs from scratch into a solid SEO impression. We wanted users to understand who is Handmarks’, what they do, and why they should join. We ensured that each blog topic upheld Handmarks’ values and incorporated SEO keywords to drive traffic to the websites.
Handmarks’ Jewelry Catalog
VUP Media worked with Handmarks to design their 2019 jewelry catalog. This catalog included all of their products and it featured as a flipbook on their website to view.