Digital Advertising

Digital advertising is more popular than ever – it is our job to make your voice stand out from the crowd.

We are a digital ad agency focused on results. We work hard for our clients and make sure their advertisements are optimized for top performance.

The experienced marketing team at VUP Media is ready to help you strategize a comprehensive marketing plan for your business. Get in contact with us today!

Results Focused

See Exactly How You're Impacting Your Audience

What is Digital Advertising?

Digital advertising is any paid advertisement placed on the internet. These can include a variety of online platforms, tools, and content delivery systems. We are well-versed in updating website content and design, building email marketing, managing multiple ad channels (Google local sale ads, Facebook campaigns, Instagram ads, YouTube promotions, and other social media platforms) to make sure you are reaching the right audience and communicating the right message to make conversions and grow your sales.

A skilled digital marketing agency first researches the audience most likely to convert to a customer. Once we have a solid audience established, we go to work placing your advertisement in front of prospects that are most likely to convert.

Digital marketing takes strategy. Through research, implementation, attribution, and adjustments, we will provide you with brand-safe digital advertising that entices interested leads to click on your website and learn more about your business.

Why Digital Marketing?

Having digital advertisements can help increase brand recognition, website traffic, and conversions. Unlike traditional marketing, digital allows you to see exactly how many people are seeing your ads and how many people are altering their decisions because of them.

  • Promote Your Brand. VUP Media does comprehensive audience research to place you in front of consumers who are looking for a business in your industry. We develop buyer personas to internalize and analyze the ideal customer you’re trying to attract.
  • Get Leads. We are all about the shortest path to conversion. We implement a variety of advertising to bring more traffic to your site, increase brand awareness, and get you more qualified leads.
  • Digital Advertising. Digital advertising is the fastest way to get leads. VUP Media implements several tactics within the digital advertising world to drive sales and get results. Our team can help you focus on what digital campaigns will grow your business.
  • Exceed Goals. We take the time to analyze your company’s weaknesses and pain points to develop them into your strengths. We will not stop until we reach and exceed your goals.

Pay-per-click Management

The fastest way to get to the top of the Google (and other search engines) is via pay-per-click (PPC). PPC has the distinct advantage of allowing you to choose specific search terms, and geographic locations to receive web traffic from qualified visitors. Selecting the right keywords (and, just as important — the right negative keywords) is a large part of a successful PPC campaign. When it comes to Search Engine Optimization and PPC, there is no magic trick, no general solution. Here at VUP Media, we can work together to plan your future, long-term growth.

We help you target the right customers and exclude the rest. When you are paying for everyone's attention, being discerning with your target audience is critical. We take the time to learn about your company and your customers to identify the right keywords a prospective customer uses to search online for your products/services.
Once we have your ads in front of the right audience, we also ensure that the messaging of the ads also filters out unwanted traffic. This keeps you from paying for spam clicks. We then ensure that the ad messaging is also reflected on the landing page where the user clicks through to visit your website.

In short: Analyze → Develop → Test → Optimize

What VUP Media Can Do For You

We not only analyze your business's offerings, but we also optimize how they are displayed on your website so that when you get more traffic, they are more likely to become a customer. Let the expertise of the VUP Media team grow your business:

  • Experienced in-house pay-per-click procedure
  • Detailed reporting analytics and conversion tracking analysis
  • Ongoing Google Ads consulting
  • Ongoing keyword and ad analysis
  • Comprehensive keyword and negative keyword research
  • Conversion goal setting PPC strategy development
  • Build-out of your custom PPC campaign structure
  • Proper budgeting and target marketing campaigns
  • Proper keyword prioritization and corresponding ad groups
  • Ad creation, optimization, and testing
  • PPC audit for existing campaigns
  • Urchin Tracking Module (also know as UTM codes) to track performance from any digital marketing or pay-per-click campaign

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