In 2018, Anna’s Kitchen was established, providing health-conscious shrubs. Her shrubs are available in five flavors, created by combining fresh fruit with raw apple cider vinegar. These products are USDA certified organic and offer a healthy option when creating cocktails, craft sodas, salad dressings, marinades, more. Since 2018, Anna’s Kitchen has received 17 awards as well as has been featured in Food & Beverage Magazine and Bar Business Magazine. Today, Anna’s Kitchen Shrubs can be purchased through Amazon and can be found in retail and liquor stores, restaurants, or bars across the nation.
About Anna's Kitchen Shrub.
Anna’s Kitchen came to VUP Media as a start-up with the need for growth. With a brand already established, Anna’s focus was to better understand her clientele and how to better communicate with them to expand her reach. We recognized the need for an increased digital presence and a strategic plan to help Anna’s Kitchen reach its full potential.
Additional content was generated including photographs, videos, and graphics. We created a theme for her website, made it more user-friendly, and utilized SEO keywords. Lastly, we provided Anna with training on how to manage the many social media platform available today so that she could grow and engage with her audience.
The strategic plan we generated for Anna’s Kitchen was designed with the intention of broadening her reach and strengthen her digital presence. Updates needed to be made to Anna’s website, consistency needed to be derived from her social media, and training provided to help her grow the business.
- Establish a digital presence.
- Develop buyer personas to identify the target audience.
- Develop a communications strategy when it comes to blogging and social media.
- Enhance content by creating high-quality photographs and videos.
- Provide training when it comes to technology, social media, and e-commerce.
Since working with VUP Media, Anna’s Kitchen Shrubs has seen vast improvements when it comes to audience growth and return on investment. The website continues to generate revenue, consistent content is being shared through multiple social media platforms, and a communications plan has been established for both Anna and her team.
“VUP helped me understand my customer and provided a cohesive marketing approach for all of my sales channels. They were always available and went above and beyond to offer advice, solutions, and support. “
- Anna Scott
Anna's Kitchen Shrubs Website
Our team strategically crafted the unique voice of Anna’s Kitchen to be fun, positive, and personable – hallmarks of the company’s brand identity. We developed multiple personas for different target audiences, including bartenders, chefs, distributors, and health-conscious consumers. Blog topics were then created to educate, excite, and inform readers of all things shrub, from pop culture trends like Sober September to specific health benefits of the organic drink mix.