In 2018, Anna’s Kitchen was established and provided health-conscious shrubs. Her shrubs are available in five distinct flavors made by combining fresh fruit with raw apple cider vinegar. These products are USDA certified organic and offer a healthier option for creating cocktails, craft sodas, salad dressings, marinades, and more. Since 2018, Anna’s Kitchen has received 17 awards. They were also featured in Food & Beverage Magazine and Bar Business Magazine. Today, Anna’s Kitchen Shrubs are available through Amazon and found in retail and liquor stores, restaurants, and bars across the nation.
About Anna's Kitchen Shrub.
Anna’s Kitchen came to VUP Media as a start-up with the need for growth. With a brand already established, Anna’s focus was understanding her clientele and increasing communication with them in order to expand her reach. We recognized the need for an increased digital presence and created a strategic plan to help Anna’s Kitchen reach its full potential.
Additional content was generated for Anna’s website through photographs, videos, and graphics. We created a theme for her website, made it more user-friendly, and utilized SEO keywords. Lastly, we provided Anna with training on how to manage the many social media platforms available today. With this help, she began to grow and engage more with her audience.
The strategic plan we generated for Anna’s Kitchen focused on broadening her reach and strengthening her digital presence. To meet these goals, Anna’s website needed content updates, consistency across her social media, and training to grow her business.
- Establish a digital presence.
- Develop buyer personas to identify the target audience.
- Develop a communications strategy for blogging and social media.
- Enhance content with high-quality photographs and videos.
- Provide training for technology, social media, and e-commerce.
Since working with VUP Media, Anna’s Kitchen Shrubs has seen vast improvements in audience growth and return on investment. The website continues to generate revenue as consistent content is shared through multiple social media platforms. She and her team also engage more with their audience thanks to a specialized communications plan.
“VUP helped me understand my customer and provided a cohesive marketing approach for all of my sales channels. They were always available and went above and beyond to offer advice, solutions, and support. “
- Anna Scott
Anna's Kitchen Shrubs Website
Our team strategically crafted the unique voice of Anna’s Kitchen to be fun, positive, and personable – hallmarks of the company’s brand identity. We developed individual personas for each target audience, including bartenders, chefs, distributors, and health-conscious consumers. Featured blog topics educate, excite, and inform readers of all things shrub, from pop culture trends like Sober September to the specific health benefits of Anna's organic drink mix.