About Anna's Kitchen Shrub.

In 2018, Anna’s Kitchen was established, providing health-conscious shrubs. Her shrubs are available in five flavors, created by combining fresh fruit with raw apple cider vinegar. These products are USDA certified organic and offer a healthy option when creating cocktails, craft sodas, salad dressings, marinades, more. Since 2018, Anna’s Kitchen has received 17 awards as well as has been featured in Food & Beverage Magazine and Bar Business Magazine. Today, Anna’s Kitchen Shrubs can be purchased through Amazon and can be found in retail and liquor stores, restaurants, or bars across the nation.

The Goals.

Anna’s Kitchen came to VUP Media as a start-up with the need for growth. With a brand already established, Anna’s focus was to better understand her clientele and how to better communicate with them to expand her reach. We recognized the need for an increased digital presence and a strategic plan to help Anna’s Kitchen reach its full potential.

Additional content was generated including photographs, videos, and graphics. We created a theme for her website, made it more user-friendly, and utilized SEO keywords. Lastly, we provided Anna with training on how to manage the many social media platform available today so that she could grow and engage with her audience.

Our Process.

The strategic plan we generated for Anna’s Kitchen was designed with the intention of broadening her reach and strengthen her digital presence. Updates needed to be made to Anna’s website, consistency needed to be derived from her social media, and training provided to help her grow the business.

  • Establish a digital presence.
  • Develop buyer personas to identify the target audience.
  • Develop a communications strategy when it comes to blogging and social media.
  • Enhance content by creating high-quality photographs and videos.
  • Provide training when it comes to technology, social media, and e-commerce.

The Success.

Video Production

90%

Website Updates

90%

Blogging

85%

Social Media

75%

Since working with VUP Media, Anna’s Kitchen Shrubs has seen vast improvements when it comes to audience growth and return on investment. The website continues to generate revenue, consistent content is being shared through multiple social media platforms, and a communications plan has been established for both Anna and her team.

“VUP helped me understand my customer and provided a cohesive marketing approach for all of my sales channels. They were always available and went above and beyond to offer advice, solutions, and support. “
- Anna Scott

About Anna’s Kitchen

Video Gallery

Spicy Margarita 1:39

Anna shows how to make the spicy margarita featuring her peach jalapeno shrub cocktail mixture.

Strawberry Salad 1:30

Anna gives her recipe to make a perfect strawberry salad featuring her strawberry lemon thyme shrub.

Mockmosa  :54

Love mimosas but want to stay away from sugary drinks or alcohol? Anna’s recipe for a mockmosa is perfect for you! Watch Anna make a mockmosa featuring her strawberry lemon thyme shrub.

Anna's Kitchen Shrubs Website

At its core, Anna’s Kitchen Shrub website is an online store that sells the hottest up-and-coming trend in the beverage and food market, Shrubs, a mix of fruit and vinegar. We wanted to go beyond selling Anna’s product, and built a cookbook for each unique flavor of Shrubs, packed with recipes, great pictures, and how-to videos. Anna’s products are sold in dozens of bars, restaurants, and stores across multiple states, so our developers built a find your nearest shrub location tool that shows you all the physical locations where Anna’s Shrubs are sold. Check out Anna’s Kitchen Shrub website for the newest health trend, Shrubs.

Social Media

Anna’s Kitchen utilizes five social platforms: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. We tailored every piece of content to cater to the audiences of each platform, from educational blog posts on LinkedIn to pushing food and drink recipes on Pinterest. Relevant hashtags were researched and utilized to reach a wider audience, and posts were scheduled at high traffic times of day to further boost engagement.

Blogging

Our team strategically crafted the unique voice of Anna’s Kitchen to be fun, positive, and personable – hallmarks of the company’s brand identity. We developed multiple personas for different target audiences, including bartenders, chefs, distributors, and health-conscious consumers. Blog topics were then created to educate, excite, and inform readers of all things shrub, from pop culture trends like Sober September to specific health benefits of the organic drink mix.

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