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Social media can be a great tool for any business, but what’s the best way to use it? How often should you post, and what should you post? All this depends on your followers. With social media analytics, you can figure out how to make your online presence stand out and reach the right people.

Evaluating your social media data can make all the difference with your content engagement. Here are just a few ways that analytics can benefit your business in the long run.

Understand your audience.

As a business, you probably have an idea of who your target audience is. But understanding your current followers can give you a leg-up when developing future content.

Analytics reveal a lot about your followers. You can see audience demographics, like gender, age, location, and the times they are active on social media. All these factors contribute to what kind of content your followers connect with. For example, if you find that most of your followers are in their twenties, consider including pop culture references in your content. This will likely inspire higher engagement from your followers.

Compare different platforms.

All social media platforms are created to promote engagement between users. However, each platform has its own purpose. Instagram is oriented toward visuals, while Facebook is often geared toward text and website links. Use analytics to see which type of content works best for your business on each platform. As a result, this helps you understand where your engagement is coming from and if you are using the right platform for your brand.

Know when to post.

What time you post on social media matters. Is it better to post in the early morning or late evening? This depends on when your followers are most active. Social media analytics can reveal what times are best for your specific following, which can also vary depending on the day. Mornings might be better on Sundays, whereas Fridays could be more active in the evening. Analytics will reveal your followers’ activity for each day of the week, so you can decide exactly when you should be uploading content.

Evaluate your social media campaigns.

Time is money in the business world. You don’t want to spend time and energy developing social media campaigns that won’t end up benefiting your business. Looking at your analytics will reveal what kind of content your followers respond to most. If they prefer to see real images of your product or service, include those types of photos in your campaign.

Analyzing your social media and discovering patterns can give your business a boost. If you’re wondering how social media analytics could benefit you, call VUP Media at 401-949-8000 or contact us online to speak with one of our experts today!