Humans are visual creatures – in fact, the concept of color has become a major trend in marketing, art, and design. Believe it or not, color plays a role in influencing what purchases we make and how a brand is perceived!

Let’s talk about how using color psychology can make your target audience fall in love with your brand. 

What is Color Psychology?

Color psychology is the study of how colors influence our behavior and decision-making, like the items we buy and who we buy them from. Although the meanings of colors are subjective, there are some universal perceptions.

Colors in the red spectrum are known as warm colors. Think red, orange and yellow. These colors can evoke feelings of warmth and comfort and even anger or hostility. On the other hand, cool colors are hues of blue, green, and purple, that evoke feelings of calm, relaxation, or sadness.

Color Psychology in Marketing

Color is a representation of emotion. Selecting the right colors for your brand standards or graphic collateral can make you stand out from your competitors. While the right colors can enhance your business, poor color selection can potentially harm your brand image. For example, choosing a bright yellow for a logo can be hard to read. Visuals that are less appealing to your audience can cause them to lose interest. 

Colors is so important in branding as it serves as a first impression with your audience. Good use of color captivates first-time users to your site or business. The goal is to generate interest in your brand and develop brand loyalty later on.

Color and Culture

Cultural associations can affect an individual’s perception of color. White is used in many Western countries to represent purity and innocence. However, it is also seen as a symbol of mourning in some Eastern countries.

Using color psychology can enhance your brand and keep your audience’s attention. Consider using hues that best represent your brand’s values and the feelings you want to evoke in your customers.

At VUP Media, our graphic designers are passionate about creating impactful visuals for our brand. Contact us 401-949-8000 or visit our contact page to learn how we can help your business.