In the age of technology, more and more people are shopping online. It’s convenient, efficient, and often easier than shopping in-store. Therefore, it’s critical to have an online presence! Try some of these tactics to promote your online store and drive traffic to your website!
Search Engine Optimization
Search Engine Optimization (SEO) is the best way to drive organic traffic to your online store. The more relevant keywords you use, the more likely you are to show up at the top of search engine results. One of the best ways to enhance the SEO on your site is the create a blog. A blog ensures that there is fresh, new content regularly being shared to your site. Not to mention, blogs help to establish your brand as a leader in the industry by posting credible information.
Utilize Social Media
Nowadays, one of the best ways to connect with your customers and expand your audience is to establish a social media presence. By creating social profiles or business pages for your online store, you provide an opportunity for people to interact with your brand. Social media marketing is a great way to gather information about your demographic, share news about your company, and promote your online store.
Influencer marketing via social media can also have a substantial impact when it comes to promoting your online store. This is when you have a celebrity or industry leader vouch for the validity of your brand, store, or products. Customers are more inclined to trust the opinion of a well-known member of the community.
Create an App
There’s no denying that people are spending more time on their smartphones compared to their computers or tablets. In 2020, 61% of websites were visited through a phone, 36% through a desktop, and only 3% through a tablet. Optimizing your online store to be mobile-friendly is essential to its success! Apps offer a specific set of tools that work in your favor as a business. They provide a personalized experience for customers while tracking their engagements.
Create Email Marketing Campaigns
Email marketing continues to be one of the most effective forms of marketing. It allows you to stay in contact with your customers by sending them updates, promotional offers, asking for feedback, and so much more. Email marketing is affordable, easy to measure, and allows for targeted messaging. You can segment your audience by demographics (age, gender, occupation, etc.), customer lifecycle (new subscriber, prospect, loyal customer, etc.), or behavior (opens, clicks, purchase history, etc.).
Digital Ad Campaigns
Whether you choose to use Google Ads or advertise on social platforms like Facebook or Instagram, paid digital ads are a great way to give your online store a jump start. Google Ads allow you to bid on keywords, presenting the link to your site as an advertisement at the top of search engine results in applicable circumstances. Social media ads have been compared to modern-day billboards. Viewers will happen across an ad promoting your online store as they scroll through social media sites. These types of ads allow you to use photos or videos which provides a great opportunity to catch a viewer’s attention.
Do you want to improve traffic to your company’s online store? At VUP Media, our talented team of marketing specialists will create a strategic plan unique to your business’s needs that will help promote your online store, expand your audience, and increase your sales. Contact us today at 401-949-8000 to learn more about our digital advertising services!