In today’s digital age, you are what you post. Here are a few tips on making your brand a little more ‘likable’ on social media.
1. Be Consistent
There are many ways to be noticed on social media, but one way to stand out from your competition is consistency. Not only do you want to be consistent in the timing and frequency of your posting, but you also want to be consistent in your message and tone of voice. By checking your audience analytics to find out when your audience is most active online, you can find the best time for posting and continue to stick with that until you notice a change in your audience behavior.
2. Stick to an overall color theme
Going hand-in-hand with consistency, develop an aesthetic for your brand. In short, decide your color schemes and types of visuals that you’d like to use. This is especially important for platforms that are more visual, like Instagram. A well thought out aesthetic helps to enforce your brand’s voice and personality while sending your message.
3. Take advantage of all social media has to offer
This may be the easiest and most overlooked idea. Social media platforms often have multiple channels to tell your story. Whether this may be using the Facebook Live or Instagram Live feature, taking advantage of the full 280 characters on Twitter, or using interactive stories on Instagram, there are more ways than ever to stay connected to your audience. Also, remember to use the analytics tools that each platform offers to track your engagement!
4. Build a community/ stay connected
In the digital age, social media has become necessary for both business and personal use. That’s why it is so important to treat your social media like a community! Since it’s now possible to interact with those down the street and around the globe, make sure to humanize your brand into an approachable community member.
5. Give people a reason to follow your story
To reach or engage with your audience, you must tell your story in a unique way. Communicate in a way that your audience will want to connect with. If you understand who you are, who your audience is, and how you relate with them, you will be able to create content that gives them a reason to follow and engage with you.
Create your story, tell your story, then brand your story.
Social media gives everyone the opportunity to be heard, so tell your story with your unique voice and stay consistent with your content! If you follow these simple tips, you can achieve growth in your social media presence. Contact VUP Media for more information on creating a powerful social media presence for your brand.