Words can make or break your business. Between social media, websites, flyers, and paid ads, the written word is becoming more important in sending and receiving information.
In a business setting, it’s critical to ensure accuracy in the content of your writing. You may think that something as simple as a misplaced comma or the wrong version of “to/two/too” wouldn’t have any effect on your business, but that’s simply not the case anymore.
On your website, the written word carries the conversation.
When people are using your website, they only know the information that is given to them. Especially for potential customers, every word that is used is taken at face value. When a potential customer sees a typo or grammatical error on your website or marketing material, they are less likely to make a purchase from your company.
Wrong spelling or poor grammar is obvious and memorable.
Whether it be a menu, a press release, or a section on your website, people have a way of noticing even the smallest errors. Instead of the great products or services your company can offer, the conversation now revolves around the inconsistency.
Misspellings, improper punctuation, and awkward sentence structure can easily become misinformation.
An Oxford comma, although controversial, makes a big difference in your message.
With an Oxford Comma: I’d like to thank my sisters, Jonathan, and God.
Without an Oxford Comma: I’d like to thank my sisters, Jonathan and God.
When you take away the Oxford comma in this sentence, you are saying that Jonathan and God are your sisters that you wish to thank. It changes the entire meaning of the sentence!
Incorrect spelling and grammar decrease your company’s credibility.
Everyone makes mistakes, but as a business, you aren’t afforded that luxury. Spelling and grammar have the power to make your business look polished, professional, and powerful. In that same right, errors in spelling and grammar make your company look sloppy, unprepared, and unqualified.