Whether you prefer lattes, americanos, macchiatos, or a simple cup of joe, every marketer knows the importance of a morning coffee. Not only do we rely on it to make us fun and creative but focusing on the process can teach us a lot about marketing.
Choose the right blend
Are you paying attention to the blend of coffee you drink and how it affects you during the day? Lighter roasts have slightly more caffeine, but are more acidic, so it’s more likely to bother a sensitive stomach. On the other hand, darker roasts have a little less caffeine, but since it’s less acidic, it’s easier to drink if you have a light breakfast.
Believe it or not, when you are deciding which blend of coffee to drink, it’s just like deciding what platforms to use in your marketing efforts! Think about who you are trying to reach and if that specific platform, whether it be email marketing, social media, or a Google ad, would be the best way to reach them. For example, if you are trying to reach adults ages 45+, you would want to use Facebook to engage with them, as they make up a large demographic of its users and are comfortable using the features.
[Proof]Read before you begin
Read the label before you open the bag! If you aren’t paying attention, you could make the mistake of grabbing decaffeinated coffee. Doesn’t that defeat the purpose of spending the time to make your coffee that morning? Although the taste may be wonderful, you won’t feel the desired effect – energy!
Proofreading is the most important part of writing! When you write, you know exactly what you want to say, so your brain often reads a typo as the intended word. Similarly, if you are going to the store and grabbing a bag of coffee without reading it, you can read over sentences with misspellings and grammatical mistakes. Can you imagine how upsetting it would be to purchase coffee, only to realize that it was mislabeled, and you were drinking decaf? Proofreading can prevent these mistakes and eliminate confusion and misunderstandings for your audience.
Don’t rush it
Although it’s becoming more common to see single serving coffee makers, the best coffee is brewed in a French press system. It may take longer and require more effort, but the results are noticeably better than using a K-cup.
A good coffee isn’t instantaneous, and neither is good marketing! When you create a new campaign or rebrand your business, use a 90-day timeframe to measure results along the way. Consider this the French press system for marketing!
Sometimes you need someone else to do it
There are reasons as to why Starbucks has become the coffee giant that it is today – need and convenience! The same holds true with marketing! A quality marketing plan will produce a full-circle message and reach your target audience through a variety of tactics. These require the experience, resources, and time that you may not have! VUP Media has the storytellers, strategists, planners, and artists to help you connect with your audience. Contact us today to find out how we can help tell your story.