The internet is quickly and constantly changing. Trends come and go, making it difficult to stay on top of them, especially when it comes to marketing.
How can you tell if your marketing strategy is due for a change? Here are some signs that it may be time to update your plan:
You Can’t Measure Your Marketing Results
To truly understand the impact of your digital marketing plan, you have to be able to measure it. Every important thing you do in your business should be measurable. After all, why continue working on a marketing plan if you don’t know that it’s working? By measuring your results, you can see which tactics are working and which aren’t. This allows you to make the appropriate changes to optimize your marketing strategy.
You Aren’t Generating Enough New Leads
One of the long-term goals of a marketing strategy is to generate leads. If your online marketing analytics look underwhelming, then it’s time to consider a new plan.
Some ways to generate new leads are to:
Your Website Needs Updating
Your website is the global storefront for your business. No matter what your business is, your website is the foundation of your branding and marketing strategy.
There are many signs to look out for that indicate your website needs to be refreshed. If your site has the following issues, it may be time for an update:
- High bounce rate
- Runs slowly
- Difficult to navigate
- Isn’t mobile-friendly
- Security concerns
- Low conversion rates
- Doesn’t reflect your brand
- Limited SEO
Not staying on top of current trends or updating your marketing plan might result in a lack of new leads. While other businesses are using new apps and interactive media, your marketing campaign may be outdated in comparison. Get in touch with us today to create a strategic plan for your company and help it reach its full potential.