Search engine optimization (SEO) refers to the process of increasing the visibility of a website or webpage to search engine users. After all, why have a website if customers cannot find it?

Since SEO covers so much, let’s break down the differences between on-site and off-site SEO tactics.

What is On-site SEO?

The goal for on-site SEO strategies, like optimizing website copy, is for your site’s search engine rank to lift. Beyond assisting search engines with translating page content, good on-site SEO can also help users quickly grasp information and its relevance to their query. Since search engines can reliably find what visitors would consider high-quality content, good on-site SEO practices help them understand what users want to see.

Relevant keywords and optimized content help to ensure good on-site SEO. Solid keyword research and quality content containing those keywords will help boost your search ranking.

What is Off-site SEO?

Off-site SEO practices are a way to improve your website’s position on search engine results pages (SERPs). A large extent of the things that matter to Google happen away from your website. Off-site SEO simply tells Google what others think about your site. If your brand is mentioned somewhere other than within the content of your website, your search engine rankings will rise as it implies popularity, relevance, trustworthiness, and authority for your brand.

We understand that algorithms and ranking factors are constantly changing. The consensus within the SEO community is that relevance, trustworthiness, and authority still play a major role in a page’s ability to rank. As a result, off-site SEO is likely responsible for roughly 50% of your ranking among SERPs.

Social media is a great resource for this type of SEO as people often mention or link to their favorite brands. Guest blogging and video are additional ways to accumulate off-site SEO as it presents an opportunity to mention your brand on other sites and reach a different audience.

Search engine optimization can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.  VUP Media can help you improve our on-site and off-site SEO rankings with strategic planning and implementation to help you outrank your competition.  If you’d like to discuss how we help you improve your positioning within SERPS, give us a call.  We’d love to work with you.