7 Items to Live By
Brand guidelines are essential to keep consistency within your company. Without brand guidelines, your brand could begin to deviate from the vision of the company. To help prevent this from happening, here are 7 guidelines to include:
An overview of your brand’s history and values
By having an over of your brand, you are not only setting expectations for customers, you are also setting the expectations for the company to follow. Strong core values should be evident in the history of the brand and be placed where the public and employees have access.
A mission statement
The mission statement should reinforce the values of the company by putting those values in an actionable statement for the company to live by. The mission statement is the strongest guideline for all team members to keep in mind while setting a vision for the brand and company.
Logo usage including proper and improper usage
By stretching your logo to fit in a given space, changing the color to match a product, or taking key text away can make your brand unrecognizable to consumers. If you do need to alter your logo, try looking at it as a consumer. Change the size in proportion and always keep the same style font.
A color pallet for appropriate medias such as print or web
While it might not seem important, sticking with a consistent color pallet increases your brands reputation. The more people recognize your brand, consequently the more traction you can gain through visual advertisements.
Brand fonts and where and when to use them
The header, body copy, and font in the logo itself should be stated in your brand guidelines as to when and where to use them. Once defined, place this information in an easily accessible spot for all members in the office to refer back to.
Proper imagery and illustrations that are a staple within your brand
Consumers are able to identify your brand through visual advertisements and signage. As a result, having consistent imagery helps consumers process the message your brand is delivering. The more a customer can link visuals to your brand the more likely they are to interact.
Business cards and letterhead examples
A generic, blank business card and letterhead template should be available to all team members. This ensures the company is represented consistently through all forms of formal contact with the public.
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