Handmarks is a start-up direct sales and party planning company that is new to the industry. Consultants and party hosts from this company create personalized jewelry made from recycled silverware. This jewelry can then be “Handmarked”, or stamped, with any significant phrase, name, or date. Handmarks values the success of its consultants and is guided by five principles: Love, Listen, Learn, Lift, and Lead.
About Handmarks.
The Goals.
When VUP Media took on Handmarks as a client, our first priority was to establish the company’s overall brand identity. Since the company was brand-new, it didn’t have a digital presence nor a website. We created their logo and developed a communication plan which focused on the personas of the buyer and recruitment for potential consultants. From there, we developed a unique voice for their brand to use in social media, blogging, and ad copy.
With a brand identity established, VUP Media then created a strategic plan to build brand awareness and obtain new generation leads. We achieved our goals by creating a recruitment video that introduced who Handmarks is and by reaching out to possible consultants. We also developed Handmarks’ corporate website and social media platforms with the use of high-quality imagery and content. In addition, we helped develop a back-office, or CRM, for their websites. As we progressed, we ensured to keep Handmarks’ values in mind while planning and creating content to continue their growth.
Our Process.
The strategic plan we developed for Handmarks involved bringing brand awareness and establishing a solid digital presence for the company. Our plan provided the necessary key assets and content to Handmark’s brand and website that left room for them to grow and expand in the future.
- Branding
- Personas
- Digital presence (web and social)
- Back office
- Communication strategy
- Blogging
- Social
- Ad copy
- Content acquisition
- Publish to social media platforms
The Success.
Since working with VUP Media, Handmarks has seen tremendous growth through social media through success in pay per click campaigns. This led to an increase of consultants to their team and additional products they offer. In the wake of their success, Handmarks expanded their company to Canada, reaching even more buyers and consultants as they continued to grow.
Make your mark
Handmarks Website
VUP Media worked with the founders of Handmarks to setup a brand-new direct sales company from scratch. After deciding on a multi-level marketing software, we built the Handmarks corporate website, the Handmarks consultant replicated websites, the consultant back office, and the host portal. All the components must have been a success, because less than a year after launch, we built all those components again for the Handmarks Canada division. Help your friends and family capture their special memories on their own piece of Handmarks Jewelry by hosting a Handmarks party.
Social Media
When VUP Media onboarded Handmarks, the company did not have any social media platforms. Our team created all of their social profiles, and we built a whole social strategy plan to target their audience and increase brand awareness. We created graphic templates to maintain consistency throughout all social platforms following Handmarks’ brand values.
Blogging
VUP Media helped create Handmarks’ blogs from scratch into a solid SEO impression. We wanted users to understand who is Handmarks’, what they do, and why they should join. We ensured that each blog topic upheld Handmarks’ values and incorporated SEO keywords to drive traffic to the websites.
Image Gallery
Handmarks’ Jewelry Catalog
VUP Media worked with Handmarks to design their 2019 jewelry catalog. This catalog included all of their products and it featured as a flipbook on their website to view.
