Bella Homes is a full-service builder located in Delray Beach, Florida. Their focus is to create eco-luxury homes that use high-quality materials and incorporate the latest technology. Bella Homes combines beauty and functionality through open floor plans, functional spare rooms, and natural lighting. By incorporating technology into their designs, life is made easier for clients. This also limits their impact on the environment. Bella Homes is efficient, pays close attention to detail, and are wholly dedicated to their clients.
About Bella Homes.
Our Goals.
When VUP Media took on Bella Homes as a client, we immediately recognized the need for an overall strategic plan to enhance the company’s digital visibility. There was little website traffic, nominal social media presence, and a lack of SEO ranking tactics. Our team developed a social media and communications strategy to target these pain points, and to enhance their website content and drive traffic to their site.
The end goal was to showcase their brand in an exceptional way which results in an increase of qualified leads. VUP accomplished this by providing them with high-quality content such as photography and videos that properly represent what their brand stands for. For a company that promotes high-quality, they must likewise advertise in a such a manner. We made sure to plan accordingly and take the appropriate steps to achieve their goals.
Our Process.
Before we began developing or posting content, our team first organized a marketing action plan for Bella Homes. This detailed a holistic strategy for the company which included monthly goals, themes, SEO keywords, and blog topics. Each piece of content is purposefully designed with a long-term goal in mind.
- Establish an aesthetic for the brand.
- Revitalize their website by giving it a new look and adding high-quality content.
- Create personas to identify their target audience.
- Obtain high-quality photographs and videos.
- Expand his brand and service area by utilizing SEO keywords.
- Develop a communications strategy that provided blogs, social media maintenance, videos, and advertising of Bella Homes properties.
- Finalize the Bella Homes brand identity.
The Success.
Over time, and as a direct result of our strategic marketing plan, we saw noticeable growth for Bella Homes. Their social media fan base tripled and engagement increased substantially. Visits to the Bella Homes website increased as well, bringing people to the hub of the business.
A Testimonial From Steve Petrucci
The Bella Homes website was originally developed by another company. VUP Media picked up where the they left off and added content updates, new blog posts, and new website features. This content included more images and videos that showed off Bella’s progressive focus on eco-luxury initiatives that they offer as a full-service builder.
Bella Homes Website
The Bella Homes website was originally developed by another company. VUP Media picked up where the they left off and added content updates, new blog posts, and new website features. This content included more images and videos that showed off Bella’s progressive focus on eco-luxury initiatives that they offer as a full-service builder.
Graphic Design
VUP Media handles all print and graphic design for Bella Homes. In an effort to sell the homes before they are even built, we create a gorgeous brochure for each property that showcases its 3D renderings, floor plans, elevations, features and specs, and information about Bella Homes – all in a visually appealing, digestible layout. We also produce print advertising materials on a monthly basis, creating eye-catching full-page magazine ads that highlight specific projects, available properties, and general brand awareness.
Video Production
Video produces more engagement than any other form of online content, so when Bella Homes was onboarded, we knew video production needed to be part of their strategy. We first filmed an interview with Managing Partner Stephen Petrucci, effectively telling the story of Bella Homes and increasing brand awareness. We also produced a series of homeowner testimonial videos that highlighted the quality finishes of the homes, as well as the dedication of Stephen and his team that resulted in the complete satisfaction of his clients. Several other high-quality videos have been produced by VUP to promote specific projects and aspects of the company, resulting in thousands of views on social media and setting Bella Homes apart from the competition.
Social Media
When Bella Homes first came onboard with VUP Media, their social media presence was nominal and engagement was low. We began by implementing a holistic strategy to build Bella’s social audience. Then we created graphic templates that maintained consistency across all social platforms while closely following Bella’s brand standards. From our strategy, we increased awareness of their company and created higher traffic to their website.
Digital Campaigns
Our digital advertising efforts have gone above and beyond in moving the needle for Bella Homes. We created an effective digital advertising strategy involving several Facebook Ad campaigns with a variety of goals, from increasing website traffic to selling a new home before construction even begins. Utilizing engaging ad copy, beautiful imagery, and stunning video, our digital ad campaigns have driven thousands of new users to the Bella Homes’ website and skyrocketed their social following in just a couple of months.
Blogging
VUP Media created the Bella Homes’ blog from the ground up. Before creating a persona and voice that identified Bella as an expert in their field, we learned about their company. After we understood who they are, what they do, and what their goals were, VUP then grasped Bella Homes’ brand identity. After this, we designed blog topics packed with SEO keywords that increased Bella’s website ranking and drove more traffic to their site.
